In recent months things got tougher for social media marketers. In an effort to crack down on rampant fraud, fake accounts, and fake news, social networks have restricted or eliminated many actions that marketers used to exploit.

In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen claims these changes are a good thing, because they will finally force social media marketers to grow up and have to act like REAL marketers, not hackers or tricksters.