The coverage by social listening tools is expanding beyond social networks. There are some differentiators between vendors and social data that isn’t extensively utilized across customer companies.
These are a few of the main takeaways from the new Forrester Wave quarterly report, “Q3 2018 Global Social Listening Platforms.” (Available as a free download from some of the mentioned vendors, such as Talkwaker or Synthesio, both of which require user registration.)
“In our 2016 Forrester Wave ™ evaluation of social listening platforms,” authors Jessica Liu and Arleen Chien write in the newest report, “we acknowledged that the technology had great potential, but its heyday was still to come. We’re still holding our breath in 2018.”