The TV Time tracking app, which begain in Paris five years ago, allows viewers to find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. Viewers will be able to share their reactions about that favorite show episode via video or text posts.
Now, the firm behind the app, which is based in Santa Monica, has taken the aggregated data from all those viewing choices and comments and made it available in a self-service platform called TVLytics.
CRO Carol Hanley told me that she was unaware of a competing app that similarly offers access to viewers’ preferences, comments and choices. Previously, she said, TV Time would assemble this data when required for customers — such as program producers, talent agencies or advertisers — but now it is being made available on a self-service platform.