Driving website conversions is crucial, especially during the high-stakes holiday sales season. Even marginal gains in your website’s conversion rate can result in significant revenue growth.
Luckily, you don’t have to completely overhaul your site to see results. There are small tweaks you can make that lead to big boosts in converting site visitors into customers.
The team at Red Website Design put together an insightful infographic outlining 30 quick ways to increase your website’s conversion rate. From optimizing forms to improving product copy, they cover actionable tactics that can move the needle.
Here’s a preview of the top five conversion rate boosting tips:
- Include as few fields as possible on forms. Long or complex forms lead to abandoned signups and purchases. Streamline!
- Use social proof like testimonials. Display rave reviews from real customers to build trust and credibility.
- Clearly state product or service benefits. Spell out why visitors should buy from you. Save flowery promotional language.
- Display subscriber and social media follower counts. These signals establish your authority and credibility.
- Write clear, compelling copy. Good copy entices visitors to convert across every page.
The full infographic contains 25 more data-backed recommendations for improving website conversions this holiday season and beyond. Check out the infographic below and pinpoint areas to focus your optimization efforts. Just a few small changes could result in your most successful quarter ever!
