In this free HubSpot Academy course, you’ll learn an introduction to artificial intelligence and machine learning, including how they’re defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence.

This video is the first part of a 5-episode series where Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.

What is AI? To Paul, it is the umbrella term to encompass technologies and algorithms designed to make machines smart, with machine learning being the primary subset. Machine learning can be defined as making predictions on future outcomes based on historical data. The key to machine learnings is that the machines are getting smarter and their predictions are getting better without any human intervention.