When is a good time to use metrics like bounce rate, pages per visit, and time on site?  When should you be ignoring them?  There are so many opinions on these metrics being valuable or not, and unsurprisingly, the answer isn’t black an white.  Learn what Rand has to say about this metrics debate in today’s episode of Whiteboard Friday.

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics – Whiteboard Friday