Why Should SEOs Measure Brand? 

entrepreneur, start-up, man-593358.jpg

Measuring and tracking your brand’s health is crucial for any business, especially in the competitive world of SEO. In this post, we’ll take a look at why brand metrics should be part of every SEO’s toolkit.

To help illustrate why brand matters for SEOs, Tom Capper, a Senior Search Scientist at Moz, makes the case for measuring brand authority and equity.

Capper introduces Moz’s new metric, Brand Authority, which aims to quantify a brand’s reputation and authority. As he explains, Brand Authority provides actionable insights, beyond typical brand metrics like awareness and sentiment.

By watching this video, you’ll learn:

  • Why brand should be measured by SEOs
  • How Moz’s Brand Authority works and what it measures
  • Specific ways Brand Authority can help inform SEO strategies

Measuring brand may feel intangible, but it’s essential for understanding your place in the market. Capper makes a data-driven case for why no SEO can afford to ignore brand. Let’s dive in!

Are You Ready To Thrive?

Or send us a message