YouTube is limiting the amount of data it is showing creators with a brand new round of updates to its Demographic Data report.
From this point going forward, creators won’t be able to filter viewer demographics data by Translation Use or YouTube products – data from YouTube, YouTube Kids, and YouTube Gaming will now be aggregated. According to YouTube, these filters are still available in its Watch Time reports.
Another feature that won’t be available for private or unlisted videos, some videos and channels is demographic data.
“You may not see demographic data if your public video or channel has limited traffic during the selected time period,” says YouTube in the announcement in the YouTube Help Forum. YouTube says creators may be able to get the data by extending the time period in the report, or if traffic increases.
Fortunately, demographic data will still be accessible to creators for their unlisted videos if those videos are ads from the AdWords for Video reports.
According to YouTube, the changes is aimed at protecting the privacy of viewers. The company said this: “You may see less data in the report than before, but keep in mind that this data is only useful to you if a meaningful number of people watched your content.”