google-adwords-gradient1-1920Google had announced early this summer that they were launching, via invite, a way to automatically import Salesforce data into AdWords.  Now, it looks like this function is finally rolling out generally.

Salesforce.com is an option available under the Linked accounts menu.

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After getting everything set up, the linking allows the Google Click ID (GCLID) to pass to Salesforce whenever a user completes a conversion action, such as filling out a lead or downloading a whitepaper after clicking on an ad.  Marketers will select a milestone event in Salesforce that they want to pass back into AdWords.  Once this happens, AdWords will automatically check Salesforce on a regular basis to import those milestones and log them as corresponding conversion events at the keyword level.

More details are available on the AdWords support page.

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