In an analysis from Consumer Intelligence Research partners (CIRP), we are told that Amazon has sold 51 million Echo devices int he US since it first launched in 2014. Something else that CIRP stated is the level of awareness of the virtual assistant unit has dramatically increased in the past year.
According to CIRP, about 70 percent of all Amazon customers are aware of Echo, and roughly two million of the five million Echo units were purchased during the first nine months of thi year. This could mean that the Echo is in for a very big holiday season.
In a survey that involved 3,500 consumers, CIRP found that Echo is primarily used as a voice-controlled speaker or music-listening device. Even then, there are still those who use Echo/Alexa to get the latest on news and other information.
The following chart shows how consumers use Amazon Echo (multiple responses allowed):
In order to compete with Echo, Google launched Home earlier this year, at a $50 discount. Not only that, there are reviewers who feel Google Home is superior. But becacuse of both the visibility and distributionAm advantage that Amazon has, it won’t be a suprise if the Echo will sell better than Home this holiday season.
There was an earlier analysis of Amazon shoppers from CIRP that found 65 million US costomers are now Prime subscribers. Spending about $1,200 per year on average, they’l drive more than $70 billion in sales on Amazon this year.