Bing-logo-orange-RGBBing recently announced that the are going to begin encrypting their searches over TLS.  So what this means is that searches will see referrals coming from https://www.bing.com instead of http://www.bing.com.

This change is going to happen this summer, and because of this change, Bing will be passing query data to webmasters no longer.  This seems to be a case of some major déjà vu, as this

[not provided] situation happened to Google as well.  Marketers will not be able to know how searchers are finding their sites through Bing in detail, similar to Google.

It’s been over three years since Google began doing this, and it seems Bing has finally decided to take the plunge as well.

Duane Forrester from Bing had this to say:

“While this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important.” He added, “with this change, you will still be able to see Bing as the origin (referrer) of the encrypted traffic, though analytics tools you are using to analyze your traffic generally have their own, proprietary way of including this information in their search reports.”

You can get some “limited query term data” from these sources:

  • Search Query Terms Report in the Bing Ads UI or API
  • Adopt Universal Event Tracking
  • In Bing Webmaster Tools search reports

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