LinkedIn has added 19 more integrations and three new categories – Audience Management, Media Buying an Marketing Analytics to their existing Marketing Partner program.
The Marketing Analytics partners integrated with LinkedIn’s Marketing Analytics APIs include Bizible, DashThis, Datorama, Hootsuite, Nugit, SocialBakers and Falcon.io.
As an example, the Bizble solution lets its B2B customers track outcomes such as leads, opportunities, pipeline and revenue from LinkedIn ads in the Bizible platform automatically, all without having to add tracking parameters.
AdParlor, B2Linked and SocialCode are the launch partners in the Media Buying program.
The new Audience Management partners will be able to help marketers target their contacts through LinkedIn Matched Audiences and manage contacts with LinkedIn Lead Gen Forms. The partners include data management solutions Acxiom and LiveRamp, marketing automation platforms Oracle Eloqua and Marketo, CRM Microsoft Dynamics and systems integrators Driftrock and Zapier.