Are you aware that there are some things offered in Bing Ads that simply aren’t available in Google Adwords? Well, its true. On the Bing Ads blog this week, Marta Turek from Mediative shows us several features that are offered in Bing Ads that Google Adwords doesn’t.
Many AdWords users know that there is almost no visibility in Google search partner performance beyond they’re aggregated metrics. Turek has highlighted 3 features that she uses as a result of being friends transparency into the Bing and Yahoo search partner network.
1. Reporting on individual search partner performance is something on Bing Ads. You’ll find this in the Bing Ads UI under Reports > Standard Performance > Performance > Website URL (publisher).
2. With being ads, you are given the ability to exclude search partners from both ad groups and campaign levels. In order to do this, check the box next to the campaigns or ad groups you want to add exclusions, and click “Make Bulk Changes” in the sub-navigation. Once you’ve done this, just select website exclusions from the drop down menu and add up to 500 sites you wish to exclude.
3. With being ads, you are able to target just search partners at the ad group level. If you want to adjust the targeting of sins, you can click on Add group and select settings. Under the Advanced Settings section, you’ll find the Ad Distribution option.
Other unique features that Bing Ads possesses:
More flexibility in setting cookie windows based on your own sales cycle vs. AdWords 30-day option
Trended quality score reporting
Negative keyword conflict report
Geographic, day parting and ad rotation settings at the ad group level
Time zone settings at the campaign level
Control over device targeting
Another unique feature of Bing Ads is the ability to invite outside search marketing practitioners to guest blog. The Bing Ads blog has guest post going back as far as 2009. Guest Bloggers from this year include you here Ian Harris of Search Laboratory, Bryant Garvin, John Whippet from BoostCTR, Melissa Zeiger from HP, and John Rampton from Maple North. In order to find them easily, just search “guest blogger” on Bing Ads blog.
Google’s Inside AdWords blog features a guest post from analytics guru Avinash Kaushik in 2011. There is also another guest blog from Matt Mierzewski and Jen Syverud from RKG in January of 2012 on dynamic search ads.