WebContentWriting1We all know, either consciously or subconsciously, that content is very important.  With out content, we can’t visit our favorite websites due to the fact that they would have nothing to read.  So right there, content seems to be one of, if not the most, important part of SEO in my opinion.

In terms of marketing, content is a very powerful integrated tool.  With it, we can do many things.  Content allows us to build links, increase domain authority, increase brand trust and credibility, build an audience, convert the right customers, grow your community and cultivate relationships.  There’s not much we can’t do with it.  It’s a pillar of SEO.  It’s one of the things that keeps our sites up and running, and allows us to market to the people we need to keep in business.

 wrote that if you’re always aiming to complete these types of goals, you’ll certainly be on the right track.  But, even when keeping these goals in mind, don’t just use these goals as a checklist, checking them off and moving on to the next.  You should write to serve a higher purpose.  You’ve got to do something more to make a difference.

Mackenzie would like to share some strategic steps that she helped create when was working on content for a client.  To check them out, you can follow the link below:
http://moz.com/blog/5-strategic-steps-to-big-content