The Interactive Advertising Bureau, or IAB for short, has moved quickly to catch up with blockchain.
A week ago, its Blockchain Working Group had announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. Included in this effort is a white paper that pinpoints the most promising ad-related aspects of the participating projects, sets up some standardization targets and possibly notes which claims are farther off.
The Working Group is releasing some explainer documents. There is a free Blockchain Technology Primer and a Resources Wiki,both assembled by Working Group participants.