When you’re dealing with SEO and SEM, it’s really important to make sure you’re utilizing the data you’re provided with correctly. It’s becoming more important to use the data from both traffic sources to create a broader picture these days, especially with Google limiting data more and more, and only providing it to those advertisers who are actually paying.
Mark Meyerson has contributed a post to Moz that doesn’t talk about the pros and cons of SEO and SEM, or why you should choose one or the other. The focus of this article talks about the where and when you should use them, as ell as being able to integrate SEO and PPC in a practical way. This way, you can enhance them both and come out a winner.
To read Mark’s article, you can follow the link below to read it: