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The Bing Partner Program in Bing Ads is expanding to include more benefits for more types of customers in more markets.

When it was initially launched, the Bing Partner Program, it was meant to be a program for resellers.  But now, agencies and technology providers that meed certian spend and certification criteria are eligible for the program.

Anyone qualifying to be a Bing Partner will receive training, access to the latest Bing and Microsoft technology and APIs, marketing support, the use of a Partner Program badge and inclusion in the Partner Directory.

The Partners who are able to meet a higher threshold of spend, engagement and certification over a certain period of time will be designated as Elite Partners.  Those who are in this top tier will have access to exclusive events, in-person training, dedicated account management, industry research and vertical insights. Elite Partners now gain access to deeper engagements with Bing Ads engineering teams.

Right now, the Bing Partner Program is available in the US, and will launch in Australia on Tuesday.  Next year, it’ll roll out o Singapore, India, Canada, Brazil and Bing Ads’ other European markets.  “Benefits may vary by geographical region to ensure we deliver the most locally relevant experience to our partners,” explained Stephen Sirich, general manager, marketing for search advertising at Microsoft, in a blog post announcing the program expansion.

Customers interested in the program can inquire about participation by contacting their account representatives or via email.

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