Barry Schwartz and Eric Wu found some time to talk about strategies about how SEOs can talk to developers. According to Eric, it’s important to speak their language. Learning code could help you show them you know what you’re talking about. If you’re able to talk the talk, they will be more willing to listen to your requests when it comes to making changes regarding SEO.
The two also spoke about how you can take your SEO beyond content and links. Eric said user experience is very important, especially now compared to back in the day. By creating user experiences on your site that Google expects, it would be a good thing for users. This would mean a win-win for everybody.