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Google Launches Reach Planner For YouTube & Video Ad Forecasting In AdWords

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Google has launched Reach Planner, which is a new planning tool for video campaigns.

Reach Planner in AdWords, which is currently in beta, is designed to help media planners and advertisers forecast the reach and  and frequency of video campaigns on YouTube and the video partners on the Google Display Network.

Reach Planner will provide unique reach data for every device, core audiences and video formats for over 50 countries.

The tool even includes product mix recommendations that are intended to show which YouTube ad formats will work the best together on inputs of a marketing objective, budget and ad preferences or assets available.

You can request access to the beta if you have a Google sales rep.

Source – Ginny Marvin

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