Google has decided to postpone the retirement of the Googles Ads API v1, which will give developers more flexibility around updates that require changes to their AdWords API and Google Ads API code.

With this postponement, developers will have more time to migrate to the second version of the API. Now, the first version of the Google Ads API is now slated for July 29, 2020. Google said that it will also remain available for production use.

Updates requiring coding changes will either be deferred or developers will be given more time to implement them.

Google’s decision, which was announced on April 7, is meant to help businesses dealing with circumstances caused by COVID-19. “As communities respond to COVID-19, we know that this time presents unique challenges for everyone,” Nadine Wang, wrote in the announcement on behalf of the Google Ads API Team.

Google is still going to release new API features that don’t require coding changes on advertisers’ end. “We will continue releasing new versions of the Google Ads API to get new features to you,” Wang wrote.

Due to the pandemic, even Google’s own support capabilities have been affects as well. Support functions for Google Ads are unavailable or delayed during this time. Among the delays includes developer token approvals and changes. Developers can email Google support with API questions or use the ads API forum.

SourceGinny Marvin