Although keywords are an important factor in digital marketing, you will want to make sure you are using paid search in order to get your ads out there for more eyes to see. One of the major benefits of paid search is being able to target specific audiences to find higher quality traffic, which lets you target one or both depending on what works for you.
There are plenty of challenges that B2B marketers can face. Some of the most common issues B2B marketers face includes:
- Generating traffic.
- Proving ROI.
- Ditching jargon.
- Customizing content for each stage of the buyer’s journey.
- Managing content.
- Integration of technology.
- Aligning sales & marketing.
But what are the ways you can utilize paid search to better your B2B marketing strategy? Search Engine Journal has a post, written by Tim Jensen, where he shows you how to make paid search work to drive better B2B leads!