Content is always important to a business website. It helps you communicate your message, it educates your readers, and it can even persuade them to buy products and services from them. Providing high quality content is one of the best things you can do to attract potential clients and interest in your business.
But keep in mind that if that content isn’t quite up to snuff, then you can’t expect qualified traffic to visit your site. Not only that, most content might not even show up in search results. This is why you have to make sure you plan out your content. But how do you plan your SEO content that can actually help your site rank well in Google?
The head of English SEO at HubSpot, Aja Frost, she made some suggestions that will help you get your content higher in search engine results.