Ever feel lost when it comes to content creation? Wondering what kind of content will resonate with your audience and rank well on search engines? The answer might be staring right back at you – on the Search Engine Results Page (SERP) itself!
In this Whiteboard Friday video by Julia-Carolin Zeng of MOZ, we delve into the goldmine of information that SERPs provide. Julia walks you through various features on a search results page, explaining how each one can be a valuable clue for crafting content that’s both user-friendly and SEO-friendly.
From video results to featured snippets, Julia unpacks how SERPs can tell you:
- If your content needs to be visual: Are video results dominating the first page for your target keyword? That might be a sign you should prioritize creating a video over a long written piece.
- The importance of images: Does your search term trigger a carousel of images? This is a clear indication that including relevant visuals in your content is key.
- How to leverage featured snippets: Is there a featured snippet with a bulleted list or infographic summarizing a complex concept? This can be a prompt to incorporate similar visuals in your content to enhance understanding.
- The questions your audience is asking: The “People Also Ask” section is a treasure trove of user queries related to your topic. By addressing these questions within your content, you can ensure it’s truly comprehensive.
By taking note of these SERP features, you can gain valuable insights into user intent and tailor your content accordingly. This will not only make your content more engaging for users but also send positive signals to search engines, potentially boosting your ranking.
Ready to unlock the secrets hidden within SERPs? Watch the full Whiteboard Friday video by Julia-Carolin Zeng and take your content creation to the next level!