location based marketingIn this day and age, a large number of people owns at least one mobile device.  Because of the high ownership rate of these devices, it would be great to know that when tracking your position in real-time, there would be a pretty high degree of accuracy.  Fortunately, this is the case.  Now that smart phones and the like have been around long enough, these devices have had time to develop accurate GPS functionality.

Because of our devices ability to tell us where where are, we tend to use that function quite a bit when it comes to finding information about the services and places around us.  In Pew Institute, they claim that “74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location.”

This ability to find out what’s around you, using geolocation, has become a normal part of a consumer’s life.  With such a high percentage of mobile owners,  using this feature is a must for local businesses.   has a post on Marketing Land that discusses some ideas centered around using your mobile device as a center of geolocation related business finding.

What are her ideas?  You can check out her blog post on Marketing Land by following the link below.

Marketing Land: Location-Based Mobile Marketing Is Where It’s At For Consumers