Just like every other year before it, this approaching holiday season is kicking off, and retailers will be looking to make a big sales push to help end out the year.

Pinterest has announced new features meant to assist merchants to hit the biggest reach and sales in the period.

Pinterest said:

Today we’re introducing our newest suite of merchant tools to help retailers reach customers this holiday season and beyond, including a new storefront profile, faster Catalogs feed ingestion, collections as a shopping ad format, video for collections, automatic bidding, conversion insights and analysis, and an improved product tagging test.

Get more details of these new features over at the Pinterest Newsroom.