To a good SEM account manager, you should always strive to be like Alexander the Great…once you’re finished conquering one land, you move on to the next one and keep going from there.  In the realm of SEM, that next land could be paid social, display, or even SEO or email marketing.  No matter which direction an SEM account manager goes, if you do a good job with the small tasks and responsibilities you’ve been given, larger responsibilities are sure to follow.

These things in particular should make your management really take notice of what you’ve done.  Even in a worst case scenario, you’l be gaining valuable experience that could possibly lead to a promotion by leaving and working for another organization in the future.


There are three things that could get you more responsibility – making major improvements to CPA or ROAS, finding opportunities for more reach, and expanding efforts into other channels.

[Read the full article on Search Engine Land.]

Source –