With the events of GDPR having taken place so far, it still has not given consumers any more confidence when it comes to interactions with publishers and marketers online, according to a survey of UK consumers by Ipsos and Trust Arch. 2,230 adults were surveyed by the companies this month to see how they felt in the wake of GDPR’s passage a year ago.
Questions were asked in the survey about trust, compliance perceptions and whether consumers had exercised their data rights under the new rules. 57% of UK consumers aid they’d be more likely to do business with publishers and brands that could demonstrate GDPR compliance, with a seal or badge.
25% of UK survey respondents felt that they were able to tell if a company was GDPR complaint. 36% of respondents agreed with the statement “I trust companies and organizations with my personal data more since the GDPR privacy regulation came into effect one year ago.”
There was confusion about whether or not GDPR privacy regulation was actually effective. 34% of respondents felt that enforcement “worked well,” while 39% were neutral, 14% disagreed and 12% didn’t know.
The survey asked whether or not respondents “exercised your GDPR privacy rights.” Only a small minority have done so according to the findings:
- Opting-out of/unsubscribing to email marketing: 35%
- Opting-out of/not consenting to a request to install cookies: 23%
- To restrict the use of your personal data: 13%
- To erase or delete your personal data: 10%
- To correct personal data held about you: 6%
- To request access to your personal data: 5%
- To request to transfer your personal data: 3%
- To make a privacy complaint to a regulator: 3%
- None of these: 43%
- Don’t know: 10%