Back in 2016, mobile helped to drive the almost $6 billion year-over-year increase in search spend and even managed to surpass desktop for the first time. This information comes from the IAB. Now, in 2017, mobile is undoubtedly a given, and there is no reason to wonder if this is its year, it’s time to look at the big trends, launches and news that we’e seen so far from Google AdWords and Bing Ads in 2017.
There is a post on Search Engine Land, which is written by Ginny Marvin that talks about things ranging from new products to ad updates to targeting changes, and looks at the paid search changes that mattered the most in 2017. Read all about it in the post, which is linked below.