In this age of digital everything, communication has never been easier.  Even with such ease at our fingertips, when it comes to trying to send a message to somebody, we’re required to make a number of decisions.  Should we text, email, instant message, or use the phone?

And beyond the medium, there are infinite tics and nuances in every single interaction we need to think about.  What kind of capitalization and punctuation should be used?  Should use emojis?  If so, how many?

All of these little choices, such as how to say or write your message and the medium you choose to use, each seemingly simple message is aimed at helping to establish a connection with somebody, and hopefully make the message as compelling as possible.

[Read the full article on Search Engine Land.]

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