In business, the importance of email communication is something that you should never underestimate for a number of reasons. It enables immediate response, ensures we keep track of all outgoing and incoming communication with coworkers, clients and customers, and is also very cost effective and provides invaluable marketing opportunities when used correctly.

There are a number of other good reasons why email is something you need to make sure you focus on not only now, but in the future as well. Some might say that email is an outdated source of communication, but you’d be surprised.

Take a look at all of the big social media platforms, such as Facebook, which has a half a billion users, but the number of people who uses email easily doubles that. Even the popularity of smartphones ensures that a lot of people have immediate access to it. Your phone is basically a portable email box that lets you email at any time that is convenient. With the right targeting methods, you have a potential audience of hundreds of millions.

To be more specific, did you know that when you send those emails out to customers and clients, by adding an email signature to your messaging, you’ll be doing yourself a huge favor. By leveraging email signature solutions, you will increase the effectiveness of any of your business communication.

In the following Search Engine Land article, you will discover how you can use email signatures to help increase brand awareness, drive traffic to your website, and generate leads for your business.

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