Some of the most common mistakes made in PPC campaigns can be fixed rather easily. If you throw in some time, awareness and a little effort, it’s possible to adjust your optimization strategy to focus on ROI, rather than CPA, and end up getting better results. Just make some changes to the way you approach your PPC activities as a whole, and you can fine-tune your funnel, which will result in better conversions.
After all, PPC marketers are human, and if you can avoid some common campaign mistakes, it’s possible to become a PPC machine. There are five mistakes that can possibly be made in your campaigns, and how you can turn them around to your advantage.[Read them here on Marketing Land]