It seems that Bing Ads has improved search terms reporting by providing more data, as well as the ability to track more campaigns. Advertisers using Bing Ads are now able to utilize the platform’s search terms management capabilities with shopping campaigns.
With search terms management, advertisers are able to specify which keywords to track with respect to how well the ads perform when triggered by those searches.
Keywords can be excluded from search terms management, so they will receive insights about the searches they care about.
This ability has even been expanded to shopping campaigns. Insights from shopping campaigns will appear in the same grid.
The search terms grid will be easier to find, and to find it, just click on the new “Search terms” option when you’re under “All Campaigns” in the Keywords tab.
Included in the new search terms grid is a new campaign type column. This column will help distinguish between search and shopping campaigns.
Finally, Bing Ads added an “Added/Excluded” column that lets advertisers view search terms that have already been added as keywords or negative keywords
According to Bing, there will be more updates in this space throughout the coming year.