Its been announced by Bing through the Bing Search blog that there is going to be a new warning to searchers being pushed to searchers that will inform them if they’re heading towards a fake pharmacy website.
If a Bing searcher clicks on a pharmaceutical site that’s been cited by the FDA as a fake online pharmacy that has been found to have dealt in illegal activity, this warning will appear. As far as the illegal activities are concerned, we’re talking about things like offering dangerous and unapproved and misbranded prescription drugs to US consumers. Bing is drawing from the FDA public list of fake pharmacy web sites so they know when to deliver their warning to users.
Bing included the following as well:
The list of online pharmaceutical sites for which we are providing warnings will grow and evolve. We will continue to refine our efforts in this area and look for more opportunities to help our users make more well-informed decisions as additional, highly-reliable sources of information become available to us.
Of course, there are always honest mistakes that can be made by the FDA. If you believe that your pharmacy website was classified as a fake pharmacy site by accident, you can take it up with the FDA’s Internet Pharmacy Task Force. Even if you find out that you’re not on the FDA list, and your site is still being mislabeled as a fake pharmacy, then you’ll have to contact Bing so they can fix it.