google-logoThere is some information that Google published on the developer site about the search live coverage carousel, which allows publishers feed Google breaking content in real time that’s related to events, such as live sports, elections and breaking news.

There is certainly a direct correlation to the real-time indexing API announcement made at Google I/O back in May by Richard Gingras.

The “search live coverage carousel” is a “pilot” that google has opened up to select publishers.  If you’re a publisher, and you’d like to sign up for it, you can fill out the form over here.  With this new carousel, Google will be able to “surface content more quickly than is currently possible with a standard crawl on your website.”  The content will make sense for this live coverage carousel, and includes “live sports, elections and breaking news” and “can include live blogs, full length articles, videos and more.”

Check out the following screen shot of this new search live coverage:

If you’re interested in the pilot, you’ll be required to use AMP HTML, the structured content markup, and supply an Atom-based feed.  Here’s more detailed requirements:

  • Content must be published using Accelerated Mobile Pages (AMP): By publishing your content with AMP, you’ll enable your pages to be loaded nearly instantly to users’ devices. Read about how to Use AMP HTML in the AMP public developer docs.
  • Your AMP pages must include structured data markup for the content itself: Structured data markup enables the preview for your live coverage article on the Search page and also helps Google better understand the context around a piece of content. Find out more in the Introduction to Structured Data.
  • Content must be pushed to Google using an Atom XML feed: When you send your content to Google, you should use an an HTTP POST request in an Atom XML feed that contains your AMP page content as soon as it is published on the web. This allows Google to more quickly index your content.

It was Aaron Bradley who spotted this first.

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