Instagram, over the years, has become more than simply a 1:1 aspect ratio content.  the image-base social media evolved from a square to landscape and portrait content, and now to full screen Stories.  Because of this, a burden has been placed on Instagram advertisers.  Multiple creatives were needed to run ads across several different formats.  But now things are different.

In an announcement by Instagram, if an advertisers uploads creative that is in a square or landscape format, the platform will transform it automatically to fit full screen.

With this change, any creative that is either a single photo or a 15 second or less video (as well as adheres to the Instagram Feed aspect ratio) this format transformation will be applied.  The text from he Instagram feed will be added underneath the image if the creative is square or landscape:

If the image is taller than a square, ad text won’t show.  Also, Instagram is going to utilize pixel matching technology in order to make the experience seem more native-matching the added content colors in order to look more intentional.  The swipe up functionality is going to be supported too.  This is to allow an advertiser to include a relevant link.

With this change more advertisers should be lured into testing Instagram Stories advertising by eliminating the nee for manual ad creation.  It should help ease the pain for their foray into Instagram Stories, knowing that a majority  of Facebook advertisers live outside the full-screen vertical space.

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