Google is currently testing a “call history’ feature for Google My Business, and was made to help businesses see and respond to any missed calls that originate from Google Search and Maps.

How does call history work? According to Google:

When a customer uses the “Call” button on your Business Profile, their calls show up in the “Calls” tab on your Google My Business app. From this tab you can find recent calls, missed calls, and more.

“Once call history is on, customers will connect to you through a forwarding number instead of through the number on your profile. At the start of a call, you’ll get an automated message that says, “Call from Google.””

The call history is in beta and is available for select businesses in the US.

Colan Nielsen first spotted this yesterday.:

Source – Google My Business Help