As we know, more and more people are getting on mobile everyday, and in response, advertisers are looking to capitalize on this. Twitter has rolled out in-stream video ads that will help advertisers reach their audience in an engaged setting
These in-stream ads will be able to run across video clips and live streams from Twitter’s Amplify publishing partners. Major sports networks, news outlets, magazines, and top TV networks are all included in the Amplify partner program. These ads are able to run as pre-roll or mid-roll ads to match up with the content that users are watching. There are other video ad options, and they include Promoted Videos and sponsorships of Amplify content.
Twitter even released some interesting data from Nielsen Brand Effect studies. This information showed that users that saw an ad on Twitter were 50 percent more likely to be aware of the advertiser’s brand. 14 percent of those users had more favorable feelings towards the brand.