Super Bowl Sets Record For Conversation On Facebook

So, you ever hear of this little event they host every year called the Super Bowl?  Apparently when it aired Sunday, there was a lot of talk that came of it.  A good portion of the conversation that took place online, took place on Facebook.  It was reported by Facebook that 65 million people world-wide created 265 million posts, comments and likes about the game.  The 265 million interactions that took place on Facebook was a record for any Super Bowl.

If you looking to compare numbers, only 88 million people generated 280 million interactions in last summer’s World Cup Final between Germany and Argentina.  This is a 4 to 3 ratio between the Super Bowl and the World Cup Final.  The vast majority of the Super Bowl audience was American with 55 million from the US.

Naturally, the end of the game was the most active for the fan, with 1.3 million people per minute talking about the Super Bowl.



Top Facebook Social Moments

  1. New England Patriots win Super Bowl XLIX (1.36 million people-per-minute)
  2. Katy Perry’s “Firework” finale at halftime (1.02 million people-per-minute)
  3. Russell Wilson TD pass to Doug Baldwin gives Seattle 24-14 lead in the third quarter (701,000 people-per-minute)
  4. Malcolm Butler’s game-deciding interception on the goal line with less than 30 seconds remaining (676,000 people-per-minute)
  5. Jermaine Kearse’s catch late in the fourth quarter to set up a dramatic finish (656,000 people-per-minute)

Top States & Countries

With the reported that 55 million people in the U.S talking about the Superbowl on Facebook, these were the most active conversation in these states:

  1. New Hampshire
  2. Rhode Island
  3. Maine
  4. Massachusetts
  5. Washington

Here are the top five most active countries:

  1. United States
  2. Canada
  3. Mexico
  4. Australia
  5. Ireland

Most Mentioned Players

What was the five players who received the most mentions?

  1. Tom Brady
  2. Marshawn Lynch
  3. Russell Wilson
  4. Rob Gronkowski
  5. Malcolm Butler

Top Five Demographics

These are the demographic groups most represented in the Super Bowl conversation:

  1. Women 25-34
  2. Women 35-44
  3. Women 18-24
  4. Men 25-34
  5. Men 18-24

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