Considering that it’s August, and we’ve been enjoying the sunshine and overall summer weather, it’s hard to believe that the holiday retail season is creeping up on us. After all, it’s only August, right? But when you put everything into perspective, we don’t have a lot of time to get things ready from a marketing point of view. If your advertising strategy isn’t up and running by September, then you may be out of luck.
According to The Wall Street Journal, GDP growth in Q4 is expected to clock in around 3%. It was reported last holiday season by eMarketer that e-commerce sales increased by 16% to $72 billion, which is the highest growth since 2011. As a marketer, how are you going to bring in those consumers to your store and persuade them to make a purchase?
James Green has posted four tips that will help ensure your marketing plan is a success and you see nothing but holly jolliness during the holiday season. To check out James’ post, visit the link below, which will lead you over to his article on Marketing Land.
Marketing Land: 4 Tips To Ensure You’re Prepared For The 2015 Holiday Retail Season