One of the fist things you need to think about when it comes to the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants.
But during a Future of Search meeting with Rik van der Kooi, corporate vice president for Microsoft advertising worldwide and the Bing team, there was topic that was being focused on – how chatbots would form a greater part of the consumer search experience. Van der Kooi explained that, since May in the US (Seattle area), Bing has tested chatbot directly in paid and organic search results as shown below.
