Many people will tell you that an important aspect of online marketing is content.  They will say that there needs t be a content strategy that will leverage social, keyword research, voice definition and so on to build a successful online marketing campaign.  What needs to be the core focus of your content strategy is […]

Matt Cutts answers the question about the common mistakes people make when using the Disavow Links Tool.

About a week ago, news came to us from Moz.com about the partnership between Followerwonk and Buffer to help optimize your tweeting. The question behind this coupling is, why partner up to begin with? Here is the answer. Tweets have a half-life of only 18 minutes. Once this time has lapsed, the tweets ability to […]

Bob Dylan from Google does a Q&A Hangout with David and Michelle from RKG about powerful bidding, a new feature in the Google Display Network.

In this video, Matt Cutts answer the question: “Will Google be evaluating the use of rel=”author” moving forward as more sites use the feature on generic, non-article/news pages, such as the home page or an about page?”

Let’s say you’re working on optimizing a client’s website, and during the process, you decide to run Xenu or Screaming Frog on the site, only to discover hundreds upon hundreds of broken internal links.  This means that each of these broken links are giving a visitor a “404 – Page Not Found” message instead of […]

In last Friday’s edition of Moz.com’s Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings. Video Transcription “Hey everybody. Welcome to another edition of Whiteboard Friday and in particular a local edition of Whiteboard Friday. I’m David Mihm, the Director of Local Search Strategy for […]

On the May 30 edition of Whiteboard Friday, Rand shares insight on how to add energy to your marketing “flywheel” and how and when to release it. Video Transcription: Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to talk about a concept called the flywheel. For a long […]

In the online business world, the biggest goal is to rank highly on the search engines via SEO.  You’ve got your link building campaign set up, your online ads area a go, great content has been written, you’ve done your keyword research, and everything that you can think of in SEO.  But there’s more.  You […]

In this video, Friday 15, Google’s series of tips for small businesses, they help you get your small business better marketing with email. How to build an email list *Start with the email addresses you have, even if it’s a small list *Allow people to sign up for your email list when they interact with […]

In this episode of SEOMoz’s Whiteboard Friday, Lauren Vacarello outlines the different ad types on Facebook and walks us through getting started with Facebook advertising!

What is Instagram?  Similar to Foursquare, it is an app that gives users a place to share, like, and comment on photos.  The app’s community grew to over a million users just within the first three months of being released.  Now, Instagram boasts 100 million monthly active users.  Because of this, brands have begun to […]

In this video, Matt Cutts responds to a question that asks if you have two sites that are similar to each other, can you link from one site to another without violating Google’s guidelines?

In this video, this question was asked of Matt Cutts, the head of Google’s Webspam team: “Which aspect of Google updates do you think the SEO industry simply won’t get? Where do you see many SEOs spending too much energy on when they could be taking care of other things?”

In this video, Matt Cutts, who heads up the webspam team at Google, talks to you about Editorial content, advertorials, and native content.