LinkedIn is testing LinkedIn Stories internally, and has confirmed that ti’ll be rolling out the beta feature to users in the coming months.
“We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter,” Pete Davies, senior director of product management at LinkedIn, wrote in a blog post on Wednesday.
Although the format is coming to individuals first, it wouldn’t hurt if marketers began to think about different ways to uses Stories on LinkedIn to communicate ephemeral content with their target audiences.
LinkedIn still has yet to mention any of the feature’s creative or potential ad capabilities.