For the director of product marketing Kevin Lindsay, “Marketing is really the experience business.” This was said during a press briefing, adding that the newest release of their Marketing Cloud enlarges the Cloud’s customer experience capabilities. These features include:
- There are a lot of additions, according to the announcement made during the company’s Summit conference in Las Vegas.
- New algorithmic-based features to enhance customer experience and marketers’ insights
- A new Cross-Device Co-op
- The new developer portal Adobe.io
- A deeper integration of Adobe’s online TV tools with Marketing Cloud.
There’s an article written for Marketing Land that describes the features in more detail, written by Barry Levine. To find out more about the new release of the newest Marketing Cloud, check out the following link and read on!
Marketing Land: Adobe Unveils Its Next-Generation Marketing Cloud