Consumers in the US are now able to book appointments with salons and spas through Google.
Beauty is now the second category of appointment bookings available through Google in the US. Back in December 2016, consumers in select cities were able to book fitness classes through the Reserve with Google site, as well as Google Search and Maps. Then in March the functionality rolled out to the entire US.
With this new Google ability, users can select appointment time, see pricing and submit their information to reserve a time. If users have a Google Wallet, they can pay for services if supported.
Google began testing booking appointments right from a business listing in Search in 2015. Merchants have a Google My Business account and be working with one of the booking partners to be eligible for Reserve with Google. Google already partners with MINDBODY, Full Slate, Front Desk, Appointy, zingFit, Genbook, SalonRunner, Rosy, Yocale and Wellness Living and will be adding many more partners, including Booksy, Envision, MyTime, Schedulicity, Setmore, Shore, SimpleSpa, SuperSalon and TimeTrade.
According to Google, more service categories will be coming to the Reserve with Google bookings program.