In a previous Search Engine Land written by , about business data feeds, he discussed how he used ad customizers to implement value-focused ad copy.  Now, Joe chose to show us another favorite ad customizer that he feels is underutilized.  In this case, he’s talking about IF functions.

According to Joe:

IF functions are another way pay-per-click (PPC) marketers can create unique ads that are hard for the competition to replicate. I business data feeds to call out extra benefits and value statements. With IF functions, I like to use the ad customizer to change my voice depending on what audiences I’m going after. Let me show you what IF functions are, how to set them up, and a few strategies I’m currently using on clients.

[Check out his post at Search Engine Land]

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