According to a report by Kantar Worldpanel ComTech, Android’s US market share is up 2.8 percent (which uses smartphone sales from March, April and May of this year). Android has ended up with ownership of 64.9 percent of the market. The reasoning behind the jump in Android popularity is due to the sales of Samsung’s Galaxy S6, according to Kantar.
Kantar chief of research Carolina Milanesi said this:
“The first full month of sales of the Galaxy S6 allowed Samsung to regain the market lead in the US and grow its share of Android sales from 52% in the three months ending in April to 55% for the three months ending in May.”
By looking at Kantar’s data, the Galaxy S6 was the third best selling smartphone in the US, and was only bested by the iPhone 6 and the Galaxy S5. I’d say that’s nothing to scoff at for sure. Credit was given to, according to Kantar, LG for helping raise Android’s market hare and slowing iOS sales. This has LG doubling its share of the US smartphone market Year-over-year.
Of course Android, like any product, can’t sell as great everywhere. Android didn’t seem to perform as well in Europe, as sales for the OS dropped 2.9 percentage points year-over-year, giving the iPhone 6 dominance.
Britain remains the iOS stronghold, forcing Android vendors to rely more on winning customers from Apple than from other Android players.
–Dominic Sunnebo, Kantar Worldpanel ComTech
Not only is iPhone doing better in Europe, Apple is leading in China. But Apple has some stiff competition in China, which comes from Huawei and Xiamio. These three companies, according to Kantar, are within .5 percentage points of one another in terms of market share.