This morning, Google is rolling out “in-depth” articles this morning.  These newly introduced In-depth articles will exist for a number of different topics, such as censorship, secret societies, e-waste, Billy Zane, and so on.  These articles will call out longer-form content from what seems to be recognized and higher quality sources around the net. Google […]

All things change over time.  Nothing stays the same.  There was an old way of doing SEO for the long tail.  For quite a long time, it worked, and there was a lot of money to be made by it.  But those days are long gone. What was the old way?  Well, here are some […]

It has been announced that Google is migrating three of their existing AdWords tools directly into a new version of the Google Display Planner.  To be specific, the three tools that are going to be built into the Display Planner Tool is the Contextual Targeting Tool, the Placement Tool, and the Google Ad Planner. According […]

With best practices for link building continuously changing, it can be difficult to keep track of which work well and which should be removed from our repertoire. In today’s Whiteboard Friday, Michael King (a.k.a. @iPullRank) makes a case for dropping some tactics in favor of others.

Matt Cutts answers this question: “Client got unnatural links warning in Sept’12 without any example links, 90% links removed, asked for examples in every RR but no reply, shouldnt it be better to have live/cached “list” of bad links or penalties in GWT? Think about genuine businesses.”

If you’re a person who is big into SEO, whether you’re an owner of a small business, or the go to SEO guy in the company, you have heard that a good amount of traffic to your website is everything.  But traffic doesn’t really mean a darn thing if those that are coming to your […]

As of last week, the Google+ Local mobile app for iOS was killed by Google.  According to Google, all of the same content was available in Google Maps for iOS.  It was announced that the relaunch of the Zagat site and the mobile app for Android and iPhone was a-go. All of the content found […]

In this Matt Cutts video, he answers the question, “As memorable .COM domains become more expensive, more developers are choosing alternate new domains like .IO and .IM – which Google geotargets to small areas. Do you discourage this activity?”

Every couple of years, Moz.com does a study about Ranking Factors meant to determine which attributes of pages and sites have the strongest connection with high Google ranking.  There are two parts of the survey.  The first part consists of a survey of professional SEOs, and the second is a large correlation study. Some of […]

Matt Cutts answers this question about duplicate content: “How does duplicate copy that’s legally required (ie Terms & Conditions across multiple offers) affect performance in search?”

Matt Cutts answers the question: “How does Google treat hidden content which becomes visible when clicking a button? Does it look spammy if most of the text is in such a section? (e.g. simple page to buy something and “show details” button which reveals a lot of information about it.)”

Ever since social media popped up on to the scene, businesses have been trying to find a successful way to utilize its power of influencers, the “awesomizers”, who have a significant following have a have a respectable voice in each of their industries.  By having a mere mention from the right influencer could take your […]

The Google AdWords Support Team takes part in a Hangout on Air explaining how you can make the most of your AdWords Campaigns by using and understanding your Analytics information

Things in the digital market can change quite fast.  In the last year, Many things in SEO have evolved dramatically.  With the release of Penguin and Penguin 2.0, this should be evident that  that you need to be careful with your link building strategy. Although it’s important to focus your link building campaign with authoritative […]

In this video hosted by Matt Cutts, he answers the question, “Should a customer with 20 domain names link it all together or not, and if he links it should he add nofollow to the links not to pass PageRank?”